Arrowhead Mills vs Timeless · Bay Area shelf head-to-head
Arrowhead Mills and Timeless, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineupTimeless sits further up the premium end
Arrowhead Mills
Timeless
45
brand power
26
21
products
6
8
categories
2
9
subcategories
2
10
grocers
7
41.7¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead Mills▭ Timeless
Distribution · 30% of score42·29
T
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead Mills
only Timeless
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead Mills · 5
only Timeless · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead Mills · Timeless