Artesano vs Ball Park · Bay Area shelf head-to-head
Artesano and Ball Park, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano is in more Bay Area grocersBall Park fields the deeper lineupArtesano sits further up the premium end
Artesano
Ball Park
40
brand power
38
14
products
17
2
categories
4
8
subcategories
4
11
grocers
8
86.7¢
price per item
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Ball Park
Distribution · 30% of score46·33
A
B
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category Ball Park doesn’t also play in.
only Ball Park
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artesano · 4
only Ball Park · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Ball Park
