Artisan Kettle vs Ghirardelli · Bay Area shelf head-to-head
Artisan Kettle and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Artisan Kettle
Ghirardelli
0
brand power
67
2
products
69
1
categories
7
1
subcategories
9
1
grocers
19
$7.69
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisan Kettle▭ Ghirardelli
Distribution · 30% of score4·79
A
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisan Kettle
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artisan Kettle · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisan Kettle · Ghirardelli