Artisana vs Fit Butters · Bay Area shelf head-to-head
Artisana and Fit Butters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineup
Artisana
Fit Butters
47
brand power
13
15
products
3
6
categories
2
8
subcategories
2
13
grocers
1
$15.07
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Fit Butters
Distribution · 30% of score54·4
F
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Fit Butters
no top category Artisana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Fit Butters
