Artisana vs Nuttzo · Bay Area shelf head-to-head
Artisana and Nuttzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineupArtisana sits further up the premium end
Artisana
Nuttzo
47
brand power
29
15
products
8
6
categories
2
8
subcategories
3
13
grocers
8
$1.59
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Nuttzo
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads1 vs 1 SKUs
only Artisana
only Nuttzo
no top category Artisana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Nuttzo
