Atelier Kawashima vs Pasquier · Bay Area shelf head-to-head
Atelier Kawashima and Pasquier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier carries more Brand PowerPasquier is in more Bay Area grocersPasquier fields the deeper lineupAtelier Kawashima sits further up the premium end
Atelier Kawashima
Pasquier
10
brand power
49
2
products
20
1
categories
7
1
subcategories
9
2
grocers
12
$8.76
avg price
$9.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atelier Kawashima▭ Pasquier
Distribution · 30% of score8·50
A
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atelier Kawashima
no top category Pasquier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Atelier Kawashima · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atelier Kawashima · Pasquier