Atkins Ranch vs Mary's Turkey · Bay Area shelf head-to-head
Atkins Ranch and Mary's Turkey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Atkins Ranch is in more Bay Area grocersMary's Turkey fields the deeper lineup
Atkins Ranch
Mary's Turkey
26
brand power
25
4
products
7
3
categories
5
3
grocers
1
$17.19
avg price
$9.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atkins Ranch▭ Mary's Turkey
Distribution · 30% of score13·4
A
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atkins Ranch
only Mary's Turkey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Atkins Ranch · 2
only Mary's Turkey · 0
no exclusive doors — everywhere Mary's Turkey is, Atkins Ranch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atkins Ranch · Mary's Turkey