Aura Bora vs San Pellegrino · Bay Area shelf head-to-head
Aura Bora and San Pellegrino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupAura Bora sits further up the premium end
Aura Bora
San Pellegrino
24
brand power
64
8
products
54
1
categories
5
6
grocers
20
24.7¢
price per fl oz
18.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aura Bora▭ San Pellegrino
Distribution · 30% of score25·83
carried in 6 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aura Bora
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aura Bora · 1
only San Pellegrino · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aura Bora · San Pellegrino
