AURORA vs Mariani · Bay Area shelf head-to-head
AURORA and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineup
AURORA
Mariani
18
brand power
35
5
products
17
2
categories
3
5
subcategories
11
2
grocers
6
$15.55
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Mariani
Distribution · 30% of score8·25
A
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts1 vs 3 SKUs
A
<1% of shelf
only AURORA
no top category Mariani doesn’t also play in.
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only AURORA · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Mariani
