Avalon Organics vs Andalou Naturals · Bay Area shelf head-to-head
Avalon Organics and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals is in more Bay Area grocersAndalou Naturals fields the deeper lineupAndalou Naturals sits further up the premium end
Avalon Organics
Andalou Naturals
18
brand power
46
6
products
52
1
categories
5
2
subcategories
14
2
grocers
3
$1.12
price per fl oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Avalon Organics▭ Andalou Naturals
Distribution · 30% of score8·13
A
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Avalon Organics
no top category Andalou Naturals doesn’t also play in.
only Andalou Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Avalon Organics · 1
only Andalou Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Avalon Organics · Andalou Naturals
