Aveeno vs Alaffia · Bay Area shelf head-to-head
Aveeno and Alaffia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia fields the deeper lineupAveeno sits further up the premium end
Aveeno
Alaffia
27
brand power
37
6
products
23
3
categories
3
4
subcategories
5
3
grocers
3
$3.73
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aveeno▭ Alaffia
Distribution · 30% of score13·13
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aveeno
only Alaffia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aveeno · 1
only Alaffia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aveeno · Alaffia
