Awake vs Hershey's · Bay Area shelf head-to-head
Awake and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Awake
Hershey's
27
brand power
54
6
products
79
3
categories
6
2
grocers
14
$5.79
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Awake▭ Hershey's
Distribution · 30% of score8·58
A
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Awake
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Awake · 0
no exclusive doors — everywhere Awake is, Hershey's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Awake · Hershey's
