Baba Small Batch vs Obour · Bay Area shelf head-to-head
Baba Small Batch and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baba Small Batch is in more Bay Area grocersObour fields the deeper lineupBaba Small Batch sits further up the premium end
Baba Small Batch
Obour
30
brand power
33
9
products
12
3
categories
4
3
subcategories
5
12
grocers
4
$1.15
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ Obour
Distribution · 30% of score50·17
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips1 vs 1 SKUs
<1% of shelf
only Baba Small Batch
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · Obour
