Bachan's vs Rufus Teague · Bay Area shelf head-to-head
Bachan's and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersRufus Teague fields the deeper lineupRufus Teague sits further up the premium end
Bachan's
Rufus Teague
51
brand power
44
16
products
65
2
categories
4
3
subcategories
6
21
grocers
6
63.1¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Rufus Teague
Distribution · 30% of score88·25
carried in 21 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Rufus Teague
