Badger vs Hurraw! · Bay Area shelf head-to-head
Badger and Hurraw!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineupBadger sits further up the premium end
Badger
Hurraw!
51
brand power
29
22
products
6
8
categories
1
15
subcategories
1
2
grocers
1
$16.82
price per oz
$28.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ Hurraw!
Distribution · 30% of score8·4
H
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hurraw!
no top category Badger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badger · 1
only Hurraw! · 0
no exclusive doors — everywhere Hurraw! is, Badger is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · Hurraw!
