Badger vs No Tox Life · Bay Area shelf head-to-head
Badger and No Tox Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badger carries more Brand PowerBadger is in more Bay Area grocersBadger fields the deeper lineupBadger sits further up the premium end
Badger
No Tox Life
51
brand power
20
22
products
2
8
categories
1
15
subcategories
1
2
grocers
1
$16.82
price per oz
$26.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badger▭ No Tox Life
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Tox Life
no top category Badger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Badger · 2
only No Tox Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badger · No Tox Life
