Bakerly vs Euroclassic · Bay Area shelf head-to-head
Bakerly and Euroclassic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bakerly carries more Brand PowerBakerly is in more Bay Area grocersBakerly fields the deeper lineupEuroclassic sits further up the premium end
Bakerly
Euroclassic
45
brand power
29
23
products
9
5
categories
3
7
subcategories
5
11
grocers
7
46.8¢
price per oz
78.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bakerly▭ Euroclassic
Distribution · 30% of score46·29
E
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakerly
only Euroclassic
no top category Bakerly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bakerly · Euroclassic
