Bakerly vs Rudi's · Bay Area shelf head-to-head
Bakerly and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's is in more Bay Area grocersRudi's fields the deeper lineupRudi's sits further up the premium end
Bakerly
Rudi's
45
brand power
45
23
products
26
5
categories
5
7
subcategories
12
11
grocers
12
46.8¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bakerly▭ Rudi's
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bakerly
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bakerly · 4
only Rudi's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bakerly · Rudi's
