B&m vs Heinz · Bay Area shelf head-to-head
B&m and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
B&m
Heinz
11
brand power
58
3
products
42
2
categories
5
2
subcategories
13
5
grocers
16
20.9¢
price per oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ B&m▭ Heinz
Distribution · 30% of score21·67
B
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only B&m
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only B&m · 0
no exclusive doors — everywhere B&m is, Heinz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: B&m · Heinz
