Bare Bones vs FOND Bone Broth · Bay Area shelf head-to-head
Bare Bones and FOND Bone Broth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
FOND Bone Broth carries more Brand PowerBare Bones is in more Bay Area grocersFOND Bone Broth fields the deeper lineup
Bare Bones
FOND Bone Broth
21
brand power
44
6
products
27
1
categories
4
3
grocers
1
$10.12
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bare Bones▭ FOND Bone Broth
Distribution · 30% of score13·4
B
F
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bare Bones
no top category FOND Bone Broth doesn’t also play in.
only FOND Bone Broth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bare Bones · 3
only FOND Bone Broth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bare Bones · FOND Bone Broth
