Bare vs Nokki Farm · Bay Area shelf head-to-head
Bare and Nokki Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nokki Farm carries more Brand PowerBare is in more Bay Area grocersNokki Farm fields the deeper lineupNokki Farm sits further up the premium end
Bare
Nokki Farm
26
brand power
36
7
products
21
3
categories
3
6
grocers
3
$2.38
price per oz
$5.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bare▭ Nokki Farm
Distribution · 30% of score25·13
B
N
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bare
only Nokki Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nokki Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bare · Nokki Farm