Bariani Olive Oil vs Brightland · Bay Area shelf head-to-head
Bariani Olive Oil and Brightland, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bariani Olive Oil is in more Bay Area grocersBrightland fields the deeper lineupBrightland sits further up the premium end
Bariani Olive Oil
Brightland
38
brand power
34
9
products
18
3
categories
3
4
subcategories
3
16
grocers
4
$1.42
price per fl oz
$4.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bariani Olive Oil▭ Brightland
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 1 SKUs
<1% of shelf
only Bariani Olive Oil
only Brightland
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bariani Olive Oil · Brightland
