Barlean's vs Malibu Mylk · Bay Area shelf head-to-head
Barlean's and Malibu Mylk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barlean's carries more Brand PowerMalibu Mylk is in more Bay Area grocersBarlean's fields the deeper lineupBarlean's sits further up the premium end
Barlean's
Malibu Mylk
36
brand power
25
7
products
2
4
categories
1
3
grocers
4
$24.96
avg price
$7.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barlean's▭ Malibu Mylk
Distribution · 30% of score13·17
M
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barlean's
only Malibu Mylk
no top category Barlean's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Barlean's · 3
only Malibu Mylk · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barlean's · Malibu Mylk
