Barnacle Foods vs Terrapin Ridge Farms · Bay Area shelf head-to-head
Barnacle Foods and Terrapin Ridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terrapin Ridge Farms carries more Brand PowerTerrapin Ridge Farms is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineupBarnacle Foods sits further up the premium end
Barnacle Foods
Terrapin Ridge Farms
13
brand power
46
2
products
20
2
categories
5
2
subcategories
11
2
grocers
12
$7.19
avg price
$8.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barnacle Foods▭ Terrapin Ridge Farms
Distribution · 30% of score8·50
B
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barnacle Foods
no top category Terrapin Ridge Farms doesn’t also play in.
only Terrapin Ridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barnacle Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barnacle Foods · Terrapin Ridge Farms