Bartolini vs Calleris · Bay Area shelf head-to-head
Bartolini and Calleris, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini fields the deeper lineup
Bartolini
Calleris
49
brand power
35
17
products
7
8
categories
5
10
subcategories
7
9
grocers
8
36.3¢
price per oz
35.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bartolini▭ Calleris
Distribution · 30% of score38·33
C
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bartolini
only Calleris
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bartolini · 2
only Calleris · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bartolini · Calleris