Bartolini vs Simpli · Bay Area shelf head-to-head
Bartolini and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersSimpli sits further up the premium end
Bartolini
Simpli
49
brand power
44
17
products
15
8
categories
5
10
subcategories
8
9
grocers
8
36.3¢
price per oz
83.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bartolini▭ Simpli
Distribution · 30% of score38·33
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned & Dried Beans1 vs 1 SKUs
3% of shelf
only Bartolini
only Simpli
no top category Bartolini doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bartolini · 4
only Simpli · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bartolini · Simpli
