Bauducco vs Oreo · Bay Area shelf head-to-head
Bauducco and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupOreo sits further up the premium end
Bauducco
Oreo
7
brand power
53
3
products
74
1
categories
4
1
subcategories
7
2
grocers
14
$2.59
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bauducco▭ Oreo
Distribution · 30% of score8·58
B
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bauducco
no top category Oreo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bauducco · 0
no exclusive doors — everywhere Bauducco is, Oreo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bauducco · Oreo