Bays vs Food For Life · Bay Area shelf head-to-head
Bays and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineupFood For Life sits further up the premium end
Bays
Food For Life
22
brand power
53
4
products
27
1
categories
4
1
subcategories
8
10
grocers
18
9.0¢
price per oz
46.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bays▭ Food For Life
Distribution · 30% of score42·75
B
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bays
no top category Food For Life doesn’t also play in.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bays · 3
only Food For Life · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bays · Food For Life
