Be Leaf vs Gardein · Bay Area shelf head-to-head
Be Leaf and Gardein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gardein carries more Brand PowerGardein is in more Bay Area grocersGardein fields the deeper lineupBe Leaf sits further up the premium end
Be Leaf
Gardein
22
brand power
53
2
products
19
2
categories
4
2
subcategories
6
2
grocers
10
$9.69
avg price
$9.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Be Leaf▭ Gardein
Distribution · 30% of score8·42
B
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Be Leaf
no top category Gardein doesn’t also play in.
only Gardein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Be Leaf · 0
no exclusive doors — everywhere Be Leaf is, Gardein is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Be Leaf · Gardein