Beaver vs Captain Toady's · Bay Area shelf head-to-head
Beaver and Captain Toady's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineupCaptain Toady's sits further up the premium end
Beaver
Captain Toady's
39
brand power
14
16
products
3
3
categories
1
8
subcategories
3
12
grocers
3
54.0¢
price per oz
75.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Captain Toady's
Distribution · 30% of score50·13
C
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Captain Toady's
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Captain Toady's
