Beaver vs Paladini · Bay Area shelf head-to-head
Beaver and Paladini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineupPaladini sits further up the premium end
Beaver
Paladini
39
brand power
19
16
products
5
3
categories
1
8
subcategories
3
12
grocers
6
54.0¢
price per oz
93.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Paladini
Distribution · 30% of score50·25
P
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paladini
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Paladini