Beckmann's vs Shampa's · Bay Area shelf head-to-head
Beckmann's and Shampa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Beckmann's
Shampa's
51
brand power
19
29
products
6
2
categories
2
11
subcategories
6
14
grocers
1
$10.60
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Shampa's
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Shampa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Shampa's
