Beckmann's vs Willamette Valley Pie Co. · Bay Area shelf head-to-head
Beckmann's and Willamette Valley Pie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupBeckmann's sits further up the premium end
Beckmann's
Willamette Valley Pie Co.
51
brand power
21
29
products
6
2
categories
2
11
subcategories
3
14
grocers
5
43.4¢
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beckmann's▭ Willamette Valley Pie Co.
Distribution · 30% of score58·21
W
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beckmann's
only Willamette Valley Pie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beckmann's · Willamette Valley Pie Co.
