Beech-nut vs Gerber · Bay Area shelf head-to-head
Beech-nut and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineup
Beech-nut
Gerber
37
brand power
45
29
products
50
2
categories
5
2
subcategories
6
4
grocers
7
$2.95
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beech-nut▭ Gerber
Distribution · 30% of score17·29
B
G
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score91·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beech-nut
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beech-nut · 1
only Gerber · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beech-nut · Gerber
