Bela vs Fishwife · Bay Area shelf head-to-head
Bela and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Bela
Fishwife
14
brand power
54
5
products
28
1
categories
3
3
subcategories
6
8
grocers
15
$1.57
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bela▭ Fishwife
Distribution · 30% of score33·63
B
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bela
no top category Fishwife doesn’t also play in.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bela · 3
only Fishwife · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bela · Fishwife
