Bela vs Matiz · Bay Area shelf head-to-head
Bela and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineupMatiz sits further up the premium end
Bela
Matiz
14
brand power
60
5
products
28
1
categories
7
3
subcategories
15
8
grocers
17
$1.57
price per oz
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bela▭ Matiz
Distribution · 30% of score33·71
B
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bela
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bela · 3
only Matiz · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bela · Matiz
