Belgian Boys vs Kodiak · Bay Area shelf head-to-head
Belgian Boys and Kodiak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kodiak carries more Brand PowerKodiak is in more Bay Area grocersKodiak fields the deeper lineup
Belgian Boys
Kodiak
19
brand power
61
4
products
37
3
categories
8
3
subcategories
9
3
grocers
16
$11.90
avg price
$8.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgian Boys▭ Kodiak
Distribution · 30% of score13·67
B
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgian Boys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belgian Boys · 0
no exclusive doors — everywhere Belgian Boys is, Kodiak is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgian Boys · Kodiak
