Belgioioso vs Sartori · Bay Area shelf head-to-head
Belgioioso and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineupSartori sits further up the premium end
Belgioioso
Sartori
54
brand power
45
59
products
21
2
categories
3
13
subcategories
6
18
grocers
13
84.9¢
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Sartori
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belgioioso · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Sartori
