Bell & Evans vs Yummy · Bay Area shelf head-to-head
Bell & Evans and Yummy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yummy carries more Brand PowerYummy is in more Bay Area grocersBell & Evans fields the deeper lineup
Bell & Evans
Yummy
31
brand power
39
16
products
10
4
categories
1
4
subcategories
2
5
grocers
10
$9.20
avg price
$11.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell & Evans▭ Yummy
Distribution · 30% of score21·42
B
Y
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score74·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bell & Evans
only Yummy
no top category Bell & Evans doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bell & Evans · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell & Evans · Yummy
