Ben & Jerry's vs Marianne's Ice Cream · Bay Area shelf head-to-head
Ben & Jerry's and Marianne's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineup
Ben & Jerry's
Marianne's Ice Cream
50
brand power
36
89
products
22
4
categories
2
4
subcategories
4
12
grocers
6
55.7¢
price per fl oz
34.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Marianne's Ice Cream
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben & Jerry's
only Marianne's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben & Jerry's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Marianne's Ice Cream
