Benni Pops vs Jonnypops · Bay Area shelf head-to-head
Benni Pops and Jonnypops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineup
Benni Pops
Jonnypops
14
brand power
62
3
products
37
2
categories
2
1
grocers
15
$1.09
price per item
$3.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Benni Pops▭ Jonnypops
Distribution · 30% of score4·63
B
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Benni Pops
only Jonnypops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Benni Pops · 0
no exclusive doors — everywhere Benni Pops is, Jonnypops is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Benni Pops · Jonnypops
