Ben's Original vs Hinode · Bay Area shelf head-to-head
Ben's Original and Hinode, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben's Original carries more Brand PowerBen's Original is in more Bay Area grocersBen's Original fields the deeper lineupBen's Original sits further up the premium end
Ben's Original
Hinode
31
brand power
25
11
products
7
4
categories
2
5
subcategories
4
7
grocers
6
$4.59
avg price
$8.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Hinode
Distribution · 30% of score29·25
B
H
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ben's Original
only Hinode
no top category Ben's Original doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ben's Original · 3
only Hinode · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Hinode
