Ben's Original vs Zatarain's · Bay Area shelf head-to-head
Ben's Original and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's carries more Brand PowerZatarain's is in more Bay Area grocersZatarain's fields the deeper lineup
Ben's Original
Zatarain's
31
brand power
42
11
products
20
4
categories
5
5
subcategories
5
7
grocers
9
49.2¢
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben's Original▭ Zatarain's
Distribution · 30% of score29·38
B
Z
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ben's Original · 0
no exclusive doors — everywhere Ben's Original is, Zatarain's is too.
only Zatarain's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben's Original · Zatarain's
