Berkeley Farm vs Smart Chicken · Bay Area shelf head-to-head
Berkeley Farm and Smart Chicken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smart Chicken carries more Brand PowerSmart Chicken is in more Bay Area grocersSmart Chicken fields the deeper lineup
Berkeley Farm
Smart Chicken
26
brand power
32
4
products
10
2
categories
3
4
subcategories
8
1
grocers
2
$14.78
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berkeley Farm▭ Smart Chicken
Distribution · 30% of score4·8
B
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berkeley Farm
only Smart Chicken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berkeley Farm · 0
no exclusive doors — everywhere Berkeley Farm is, Smart Chicken is too.
only Smart Chicken · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Farm · Smart Chicken
