Bernardini vs Urbani Truffles · Bay Area shelf head-to-head
Bernardini and Urbani Truffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urbani Truffles carries more Brand PowerUrbani Truffles fields the deeper lineupBernardini sits further up the premium end
Bernardini
Urbani Truffles
19
brand power
35
3
products
19
3
categories
4
4
grocers
4
$17.39
avg price
$18.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bernardini▭ Urbani Truffles
Distribution · 30% of score17·17
B
U
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bernardini
only Urbani Truffles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bernardini · 3
only Urbani Truffles · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bernardini · Urbani Truffles