Bertagni 1882 Spa vs Bertagni · Bay Area shelf head-to-head
Bertagni 1882 Spa and Bertagni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertagni 1882 Spa is in more Bay Area grocersBertagni fields the deeper lineupBertagni sits further up the premium end
Bertagni 1882 Spa
Bertagni
24
brand power
27
9
products
14
3
categories
3
7
subcategories
7
8
grocers
6
$1.11
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni 1882 Spa▭ Bertagni
Distribution · 30% of score33·25
B
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
only Bertagni 1882 Spa
only Bertagni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bertagni 1882 Spa · 2
only Bertagni · 0
no exclusive doors — everywhere Bertagni is, Bertagni 1882 Spa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni 1882 Spa · Bertagni
