Bertagni vs Bertagni 1882 Spa · Bay Area shelf head-to-head
Bertagni and Bertagni 1882 Spa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertagni 1882 Spa is in more Bay Area grocersBertagni fields the deeper lineupBertagni sits further up the premium end
Bertagni
Bertagni 1882 Spa
27
brand power
24
14
products
9
3
categories
3
7
subcategories
7
6
grocers
8
$1.57
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni▭ Bertagni 1882 Spa
Distribution · 30% of score25·33
B
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals1 vs 1 SKUs
B
<1% of shelf
only Bertagni
only Bertagni 1882 Spa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bertagni · 0
no exclusive doors — everywhere Bertagni is, Bertagni 1882 Spa is too.
only Bertagni 1882 Spa · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni · Bertagni 1882 Spa
