Bertagni vs Capellino Pasta And Sauces · Bay Area shelf head-to-head
Bertagni and Capellino Pasta And Sauces, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capellino Pasta And Sauces is in more Bay Area grocersBertagni fields the deeper lineupBertagni sits further up the premium end
Bertagni
Capellino Pasta And Sauces
27
brand power
29
14
products
10
3
categories
4
7
subcategories
5
6
grocers
8
$1.57
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertagni▭ Capellino Pasta And Sauces
Distribution · 30% of score25·33
B
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bertagni
no top category Capellino Pasta And Sauces doesn’t also play in.
only Capellino Pasta And Sauces
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bertagni · 2
only Capellino Pasta And Sauces · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertagni · Capellino Pasta And Sauces
