Better Oats vs Nature's Path · Bay Area shelf head-to-head
Better Oats and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupNature's Path sits further up the premium end
Better Oats
Nature's Path
11
brand power
69
5
products
83
3
categories
9
5
grocers
20
5.0¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Oats▭ Nature's Path
Distribution · 30% of score21·83
B
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cereal1 vs 37 SKUs
B
<1% of shelf
only Better Oats
no top category Nature's Path doesn’t also play in.
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Better Oats · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Oats · Nature's Path
