Beyond Good vs Hu · Bay Area shelf head-to-head
Beyond Good and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupHu sits further up the premium end
Beyond Good
Hu
44
brand power
55
18
products
31
5
categories
6
13
grocers
18
$3.60
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Good▭ Hu
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beyond Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Good · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Good · Hu
